The Welsh government has launched a “This is Not Love. This is Control” campaign to help people identify coercive control behaviour.
The initiative is part of the government’s goal to eliminate domestic violence in Wales.
“Survivors tell us they feel humiliated by the control they’ve experienced and this is compacted by the fact it can be hard for them to prove what’s happening,” said Yasmin Khan, the government’s adviser on violence against women, domestic abuse and sexual violence.
“They describe a ‘drip, drip’ effect of coercive control; a cumulative build up and escalation, often towards physical abuse, over time.”