Police Scotland are launching THAT GUY, a campaign to engage men in the subject of violence against women, aimed at making women safer. The campaign will run across social media and through a podcast series and challenges men to look at their behaviour and attitudes towards women inside and outside the home.
The campaign website states, “As men, we need to stop contributing to a culture that targets, minimises, demeans and brutalises women.”
It encourages men to address inappropriate behaviour they see from friends and family and coincides with a growing concern about reports of sexual assault and violence against women.
You can join in the conversation using the hash tag #DontBeThatGuy.
